The green ledger: How accountants can help SMEs, freelancers, and consultants go sustainable (and save money too!) Let’s face it: sustainability can feel a bit overwhelming. Between carbon footprints, green tax breaks, and eco-friendly suppliers, it’s easy to think, “Where do I even start?” But here’s a secret: your accountant is your new best […]
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Building trust without greenwashing: how to avoid empty claims in your marketing Imagine a consulting firm claiming to be the “#1 strategic partner for digital transformation” in their LinkedIn ads. But when you dig deeper, their case studies lack metrics, their client list is vague, and their “proven methodology” is just a buzzword-filled PDF. Are
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Our advertising policy template – How to write an effective advertising policy for your business Advertising is a critical part of any business, but it’s equally important to ensure that your marketing practices are ethical, transparent, and compliant with regulations. A well-written advertising policy can protect your business from legal risks, build trust with your
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Advertising terms glossary: your guide to digital ads Welcome to the Advertising Terms Glossary, your go-to page for understanding digital advertising! If you’re a small business owner just starting, this guide will explain key terms and metrics in plain, simple language. Ready to dive in? Let’s get started! Advertising terms glossary – digital advertising (made
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Sustainable content strategy template: plan smarter, market greener Creating a content strategy that reflects your sustainability values doesn’t have to be hard. In fact, with the right plan (and a little help from us), you can structure your content in a way that speaks to your audience, stays true to your eco-friendly mission, and
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The responsible advertising guide Advertising isn’t just about selling stuff anymore—it’s about doing good stuff. Responsible advertising is like being the superhero of ads: saving the planet, helping people, and making businesses shine—all at the same time. Sounds cool, right? Here’s how you can get started: What even is responsible advertising? Okay, let’s break it
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