Programmatic Advertising Consultant
Imagine a smarter way for businesses to show their ads to the right people at the right time—that’s what programmatic advertising does. It uses technology to pick the best spots for ads, all in real time. But sometimes, it can get tricky with too many middlemen, confusing systems, and even some sneaky stuff like bot traffic and fake clicks.
That’s where we come in! The Green Eight Agency helps businesses and ad agencies use programmatic advertising the right way. We’ve worked a lot in mobile advertising and know all the right people and platforms to help you make the best choices. Whether you want to grow your business or make your agency even stronger, we’ll guide you with honest advice and smart strategies to help you succeed.
What is programmatic advertising?
Responsible programmatic advertising is more than just using technology to buy ads; it’s about doing it the right way—honestly, clearly, and in a way that helps you in the long run.
In a world full of middlemen, reselling, and confusing systems, responsible programmatic advertising is all about doing things with integrity. Here’s what it means:
- Transparency: Make sure you know exactly where your money is going and how the ads reach the people who see them.
- Accountability: Only work with people who follow rules, don’t waste your money, and avoid fraud or hidden fees.
- Data Ethics: Using data in a way that respects people’s privacy and follows important laws to keep trust.
- Quality Inventory: Choosing the best places for your ads directly, instead of using middlemen who might lower the quality and raise the cost.
- Sustainability: Making smart choices that help you now and also keep your brand growing in the future.
The Green Eight Agency believes in responsible programmatic advertising that’s not just smart but also fair. It’s the best way to build strong, honest relationships with your audience and partners.
Current challenges in programmatic advertising
While programmatic offers great opportunities, it’s not without its challenges:
- Opaque supply Chains:
Complex layers in the ecosystem often result in hidden fees, inefficiencies, and lack of transparency. - Reselling models:
Inventory reselling reduces quality, inflates costs, and creates distrust. Whilst we focus on resold inventory, it is important to flag that demand path optimisation is as important as supply path optimisation. Finding the most direct route to the advertisers/demand is more efficient and qualitative (with also fewer financial risks). - Fraud and ad waste:
Invalid traffic and fraud risk wasting valuable ad spend. - Short-term thinking:
Focusing only on immediate results often overlooks the value of sustainable, data-driven strategies. - Partner selection:
Choosing the wrong technology or data partners can hinder performance and accountability.
Our approach to cleaning up programmatic advertising
We help you navigate these challenges by emphasising:
- Transparency: We advocate for clear supply chains and work with partners that prioritise honest, open communication.
- Eliminating reselling models: By ensuring you work directly with premium inventory sources, we maximise efficiency and quality.
- Long-term planning: We develop strategies that balance immediate results with sustainable growth.
- The right partnerships: With our industry connections, we identify trustworthy DSPs, SSPs, and ad exchanges tailored to your needs.
Why partner with us?
Our consultants work with you in a way that’s all about what’s best for you. We don’t pick sides with any specific platforms or systems, so the advice we give is always focused on getting you the best results, not pushing any one product or service.
With over a decade of experience in programmatic advertising, especially in mobile ads, we know all the right people across different platforms like DSPs, SSPs, and ad exchanges. This means we can give you honest, expert advice that’s tailored to your needs.
Here’s how we can help:
- Grow your business or agency: We’ll work with you to come up with a plan that helps your business expand and succeed.
- Strategy sprint workshops: We’ll run fast, focused workshops to help you come up with ideas and plans to make your advertising more efficient and clear.
- Build long-term partnerships: We’ll help you find and work with the right people and partners who can help your business grow steadily for years to come.
- Provide advertising training: We provide bespoke training to your team on responsible advertising
The Green Eight Agency is here to help you use programmatic advertising in the smartest, most efficient way, and we’ll make sure you’re always moving forward.
Get Started Today
Are you ready to unlock the full potential of programmatic advertising for your business or agency?
Contact The Green Eight Agency for a free strategic session.