Sustainable content strategy template: plan smarter, market greener
Creating a content strategy that reflects your sustainability values doesn’t have to be hard. In fact, with the right plan (and a little help from us), you can structure your content in a way that speaks to your audience, stays true to your eco-friendly mission, and makes an impact.
What’s in a sustainable content strategy?
A great content strategy isn’t just about posting pretty pictures and clever captions. It’s about:
- Purposeful planning: every post, blog, or email should serve a goal (and not just fill up space).
- Sustainability first: highlight your commitment to the planet and people in an authentic way.
- Connecting with your audience: create content that resonates with their values and inspires action.
Whether you’re creating blogs, social media campaigns, or email newsletters, this template will guide you through every step of the process.
How the content strategy template works
Our sustainable content strategy template helps you:
- Define your goals: what do you want your content to achieve? (Think: raising awareness, driving sales, or building trust).
- Plan your topics: align your themes with sustainability values like reducing waste, ethical production, or climate action.
- Organise your schedule: map out when and where to post to stay consistent and relevant.
- Measure impact: track the effectiveness of your content so you can tweak and improve over time.
Why go sustainable with your content strategy?
It’s not just good for the planet—it’s good for business.
- Build trust: audiences love brands that care about what matters to them.
- Boost engagement: sustainability-focused content tends to stand out in a sea of generic posts.
- Stay ahead: responsible marketing is the future, so why not lead the way?
Download your free content template
Ready to get started? Our sustainable content strategy template is available as a Google sheet. It’s easy to use and packed with tips to help you create meaningful, impactful content.
Grab your free template and start planning today!
What’s inside the content strategy template?
Here’s what you’ll get:
- A goal-setting section to clarify your objectives.
- Monthly and weekly planners to keep your content on track.
- Example content ideas to spark inspiration.
- A measurement tracker to see what’s working.
Want help building your strategy?
Book a free discovery call to chat about your goals and how we can support you in creating sustainable, impactful campaigns. Check our strategy workshop here.