Our agency marketing services

Our agency marketing services specialise in one critical mission: recovering hidden wasted ad budget that drains your marketing ROI.

Every day, pounds disappear from ad accounts through fraud, bot traffic, low-quality placements, and misaligned targeting. Your ad platform doesn’t report this loss. We do.

Our ad waste audit is a core agency marketing service—a comprehensive 4-week engagement that uncovers exactly where your budget is disappearing and shows you how to recover it, without touching your conversion rates or requiring ongoing management.
 

What separates our agency marketing services

  • Integrated platform scope
    Our agency marketing services audit across all your platforms—Google Ads, Microsoft Ads, TikTok, Meta, and programmatic; in one unified review. Most agency marketing services focus on a single channel; we see the complete ecosystem. This integrated approach reveals waste that siloed audits miss.
  • Precision findings
    Our agency marketing services identify exact waste (not vague estimates). Fraud. Bot traffic. Supply path waste. Creative underperformance. Targeting inefficiencies. We quantify the £ impact for each category—so you know exactly what to fix and why it matters.
  • Actionable intelligence
    Our agency marketing services don’t just diagnose the problem; we provide the solution pathway and the recovery opportunity (typically 15–25% of spend). You leave with the exact next steps, not recommendations gathering dust.
  • Risk-free execution
    We optimise without touching what works. Your conversion rates stay the same or improve. This is how transparent agency marketing services operate. Every change we make passes both a performance test and a compliance check.
  • Your team owns the system
    By the end of our agency marketing services engagement, your team will have a repeatable playbook to conduct audits quarterly without us. You build internal capability, not external dependency. This is the difference between outsourcing and enablement.

The ad waste audit process

Our agency marketing services engagement follows a proven 3-phase framework. Each phase builds on the last, culminating in a system you can repeat quarterly—and own permanently.

  • Phase 1: Ad waste audit (week 1)
    We conduct a deep ad waste audit across all your advertising platforms and data. We pull your account structure, spend patterns, targeting, creative performance, supply path data, and conversion data. Then we analyse it all.What we identify in your ad waste audit:
    • Fraud and invalid traffic (bots clicking your ads)
    • App-ads.txt misconfiguration and supply path abuse (unauthorised sellers, spoofed inventory)
    • Low-quality supply paths (where your budget is actually going)
    • Duplicate spending (targeting the same audience multiple ways)
    • Misaligned targeting (wasted reach)
    • Underperforming creative (campaigns that should be paused)
    • Frequency waste (showing ads to the same person too many times)
    • Platform-specific inefficiencies (Google, TikTok, programmatic)

What you get:

    • One-page ad waste audit report (the “executive summary”)
    • Detailed findings showing £ impact for each waste category
    • Recovery opportunity (typically £X–£Y, representing 15–25% of spend)
    • Prioritised recommendations ranked by impact
    • 30-minute walkthrough call explaining findings

 

  • Phase 2: Optimisation sprint (weeks 2–4)
    Based on the ad waste audit findings, you decide what to fix. We execute the changes across all platforms, A/B test where relevant, monitor performance, and optimise in real time.What we do in the ad waste audit sprint:
    • Clean up supply paths (reduce middlemen, improve direct placement)
    • Tighten audience targeting (reduce wasted reach, keep conversions)
    • Add frequency caps (stop showing ads to same person repeatedly)
    • Pause underperforming creative (stop the bleed immediately)
    • Consolidate duplicate campaigns (reduce complexity, improve efficiency)
    • Implement fraud controls (reduce invalid traffic)
    • Refine platform-specific settings (each platform has unique levers)

How we stay accountable:

    • Weekly check-in calls (see what’s working, adjust course)
    • Daily monitoring (catch issues before they scale)
    • Real-time optimisation (implement changes and track results)
    • Conversion rate protection (we only keep changes that don’t hurt CR or improve it)

 

  • Phase 3: Recovery playbook (end of month)
    We document everything. What the ad waste audit revealed. What we changed. How much budget we recovered. Then we teach your team to repeat this ad waste audit process themselves—quarterly, indefinitely.

      What you receive:

  • Complete ad waste audit documentation (your proprietary system)
  • Step-by-step playbook (how to conduct an ad waste audit quarterly)
  • Before/after metrics (proof of recovery)
  • Budget recovery summary (exactly what was saved and why)
  • Training session with your team (how to use the playbook)
  • Ongoing support (email questions for 30 days post-audit)

Our agency marketing services engagement isn’t a one-off transaction. We give you the system so you can repeat this quarterly without paying us again. This is how you compound savings year after year.

Agency Marketing Services

What’s included in our agency marketing services

  • Audit scope: All platforms: Google Ads, Microsoft Ads, TikTok, Meta, programmatic
  • Waste categories covered: Fraud, bot traffic, supply path waste, targeting waste, creative underperformance, frequency waste, platform inefficiencies
  • Deliverables: Executive summary report, detailed findings, recovery recommendations, implementation playbook, training session
  • Duration: 4 weeks (1 week audit + 3 weeks optimisation)
  • Team access: Weekly calls, daily support, email access
  • Ongoing support: 30 days post-audit for questions; quarterly advisory available (optional)
  • Conversion rate protection: Guaranteed: no changes that hurt conversion rates

Why choose our agency marketing services

  • Specialist positioning: We specialise in ad waste recovery. We’re not a generalist agency. We do one thing and do it exceptionally well.
  • 10+ years of experience: Our team has audited hundreds of ad accounts across Google, TikTok, Meta, Microsoft, and programmatic.
  • Transparent findings: Our ad waste audit reports are specific and actionable. No vague recommendations. Real £ impact shown.
  • Risk-free optimisation: We never touch what works. Conversion rates are protected. You only implement changes you’re comfortable with.
  • Empowerment: We hand you the playbook. After the ad waste audit, your team can repeat this quarterly without paying us again.
  • Proven results: Typical recovery: 15–25% of ad spend. Average client recovers £15–50k from a single ad waste audit.
  • Integrated approach: We audit all platforms together, not in silos. Waste often spans Google, TikTok, and programmatic—we see the whole picture.

Ready to recover hidden budget?

Book your free ad waste audit discovery call. 30 minutes. No credit card needed. We’ll review your account and show you exactly what an audit would reveal.

BOOK YOUR FREE DISCOVERY CALL