The Green Eight Advertising Agency
Advertising agency: Recover 15–25% of hidden ad waste
your platform isn’t showing you where the money disappears
Our advertising agency specialises in ad waste recovery. Your ad platform says “impressions delivered.” It doesn’t report fraud, bot traffic, or brand-unsafe placements. We audit your entire advertising stack (Google, Microsoft, TikTok, programmatic) to find hidden waste. Then we show you how to recover it without touching your conversion rates.
Most marketers don’t know where their budget goes
- Your ad platform reports “impressions delivered.” It doesn’t report fraud, bot traffic, or brand-unsafe inventory.
- Industry average: 25–40% of digital ad spend is wasted.
- You’ve probably lost £30–100k this year alone.
- And if you don’t audit it, no one will.
What if you could see it and recover it?
Three wins:
- Margin recovery: Find 15–25% of budget waste. Keep or redeploy it.
- Proof for your CFO: A clean audit with numbers. Not a guess.
- Playbook for next year: You’ll know how to avoid this again.
How our advertising agency works
STEP 1: AUDIT (Week 1)
We pull your ad data and identify:
→ Fraud and bot traffic
→ Low-quality supply paths
→ Duplicate spend
→ Misaligned targeting
→ Creative waste
Deliverable: One-page hotspot report with £ impact|
STEP 2: OPTIMISATION SPRINT (Weeks 2–4)
You decide what to fix. We execute:
→ Clean up supply paths
→ Tighten audiences
→ Add frequency caps
→ Refresh underperforming creative
Weekly check-ins. Daily tweaks.
STEP 3: PLAYBOOK (End of Month)
Here’s what we found.
Here’s what changed.
Here’s the math.
You now own a system to repeat this quarterly.
Questions?
Q: How is your advertising agency different from hiring a full-service ad agency?
A: Most advertising agencies benefit when you spend MORE. We benefit when you spend SMARTER. If we find no waste, you know it. We’re transparent.
Q: How long does this take?
A: 4 weeks start to finish. You’ll see initial findings in Week 1.
Q: Do you handle the ads day-to-day after this?
A: No. This is a one-time audit + optimisation. If you want ongoing management, we can discuss that separately. But most clients prefer to take the playbook and optimise themselves quarterly.
Q: What about sustainability/carbon reduction?
A: It’s a side effect of waste recovery. Lower waste = fewer impressions served = lower carbon footprint. We measure and report it. But our north star is your margin recovery, not the carbon story.